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Beauty Basics | Levels of Makeup

The “levels” have nothing to do with the quality of products. They are simply referring to the prices of the products. I have found that there are a lot of drugstore products that I prefer over high-end products.


  • Bargain Drugstore

  • Drugstore (Mid-range)

  • High-End of Drugstore

  • High-End

  • Luxury

  • Namesake Brands


Bargain Drugstore brands are the great brands that have insanely low prices but are of great quality! One of my favourite brands, elf, is a “bargain” brand! I love elf! Bargain Brands Include: Elf cosmetics, NYC, and wet ‘n’ wild.

DRUGSTORE I’m talking about drugstore brands that are the well-known brands that have mid-range prices. The brands whose prices don’t make you go wow, good or bad. Drugstore Brands Include: Rimmel London, Maybelline, NYX Cosmetics, CoverGirl and Revlon. HIGH-END OF THE DRUGSTORE

The high-end of drugstore are the brands that are little high priced for a “drugstore brand” but still drugstore. The pricey of the drugstore. High-end drugstore brands include: Sonia Kashuk and Physicians Formula


The high-end brands you find at Ulta and Sephora. High-end brands are more brands with more prestige than drugstore brands. But that doesn't mean it makes it better. Plenty of Drugstore brands can do the job of high-end for a lot less. High-End Brands Include:

Urban Decay, Benefit, Too Faced, Bite Beauty, Nars, I could go on forever.

I also consider MAC a High-End instead of luxury even though you only get it at a counter their prices are amazing! Calvin Klein is all so an awesome High-end brand. It seems like a namesake brand but their prices are amazing!

LUXURY The high-end brands you only get a counter. But the ones that aren’t crazy pricey. Pricey but worth it. Luxury Brands Include: YSL, Estée Lauder, Tom Ford, Dior, Marc Jacobs, and Clinique. NAMESAKE

Namesake brands are mostly fashion brands that while they are usually of very good quality they are overpriced and are a buy it for the name type of product. Namesake brands include: Chanel, Gucci, and Louboutin. I’m so excited to have finally done another Beauty Basics post! It’s been a while. You can check out my other Beauty Basics posts here. In the comments below let me know what your favourite brands are. If you have any questions or concerns feel free to message me.

Disclaimer: I AM NOT a professional makeup artist. You could say I am a self-taught makeup artist as I have taught myself a lot through trial and error and playing with makeup. I have researched a lot of things on makeup over the past few years. I’m not claiming to know everything but I think I’ve got the basics down and want to make learning them easier for anyone just starting to get into makeup. I am not a newbie anymore but I’m not makeup vet either. Photo Credit: taken by me with a Canon T5 and an 18-55mm lens.

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