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Beauty Basics | What are all these products for? Pt 2 | Eye Products

If you are really new to makeup the mounds of different products may be overwhelming. There are so many different skin toned things, and everyone is talking about contouring, tight lining, and highlighting. There are these things all over Pinterest about what order to apply makeup and how- to photos that don’t make sense.

I am not a pro makeup artist. You could say I am a self taught makeup artist. I have been playing with makeup for a few years and I have learned from trial and error, and researching. I am not a beginner anymore but I am not a makeup vet either. I don’t know everything there is to know about makeup but I think I’ve got the basics down. Or at least I know what all the products are for.

There are tons of different products. And those products come in different formulas. And most products come in more than one type of package. We have to start somewhere. So let’s start with a list of the basic eye product names and then go into more detail.

Eyebrow Products

Eye Shadow Primer/Eye Shadow Base

Eye Shadow




A lot of people fill in their eyebrows. There are quite are few different products to do it with.

- Eyebrow Powder

- Eyebrow Gel

- Eyebrow Pencil

What’s it for?

A lot of people fill in their eyebrows in where they are too thin. And some people fill them to shape them.

What formulations does it come in?

Packed powder, a cream gel, and pencil.

What type(s) of packaging does it come in?

The packed powder comes in a small palette like thing with two different shades. Some of these come with a shaping gel.

The cream gel comes in a pot like cream concealer. And usually comes with a two end brush with an angled liner brush on one end and a spoolie bush on the other. I can also come in a mascara like tube.

And the pencil usually has a spoolie brush or angled brush on the other end of it.


Eyeshadow primer goes over the whole lid and anywhere you are going to apply eyeshadow. Eyeshadow primer/eyeshadow base isn’t necessary but when you do apply it, it goes on first under all eye products.

What’s it for?

Eyeshadow primer does the same as face primer. It smoothes the lid and helps the shadow stay in place and not crease. It also makes removing shadow and liner easier. Eyeshadow base is the same thing.

What formulations does it come in?

Eyeshadow primer/base comes in liquid and cream.

What type(s) of packaging does it come in?

Eyeshadow primer/base comes in the same packages as concealer. The liquids come in tubes with different applicators, a plastic tube with a sponge on the end of a wand, and a squeeze tube with a hole at the end of the tube like some lip glosses.

The cream comes in a pot package or crayon.


Everyone knows eyeshadow. It’s that colored powder that goes on your eye lids. But now there are different formulations and you can use shadow as shadow, liner, blush, highlighter, and brow powder.

What’s it for?

Eyeshadow is traditionally used to add color to the lids of the eyes. But it can also be use a eyeliner, blush, and so much more.

What formulations does it come in?

Eyeshadow comes in pressed powder, and cream form. I also use eyeliner pencils and powdered blush as eyeshadow.

What type(s) of packaging does it come in?

The powder comes in a pan that is in a pot or a palette.

The cream comes in a pot like concealer or in a crayon stick.


Eyeliner is another thing everyone knows. It comes in more than just the classic pencil everyone knows.

What’s it for?

Eyeliner is used in many different ways. The way you apply your eyeliner can be just the way you like how it looks or you can apply it to make your eyes appear smaller or bigger. You can also tight line your eyes to make you lashes line look thicker and line your water line to add a pop of color or a bold line of black.

What formulations does it come in?

Liner comes in liquid, a sort of cream, gel, and the classic pencil that is kind of like wet powder. You can also use eyeshadow for liner.

What type(s) of packaging does it come in?

The liquid comes in a pot, jar with a wand with a thin brush at the end, and in a “pencil” which is a pen with a sponge or brush on the end.

The cream is a kohl liner. It feels like cream then dries so it doesn’t smudge. It comes in a pencil.

The classic pencil is like wet shadow and is that pencil that kind of jumps and doesn’t go on quite right.

The gel liner is kind of like the gel eyebrow filler. It comes in a pot like cream concealer and comes with an angled eyeliner brush.


Everyone knows mascara too. It really on has one texture and one package. Every brand makes mascaras that do different things. The way the mascara is made is different but it all is pretty much the same thing. It may have a different effect on the lashes but it’s kind of the same thing.

What’s it for?

No matter what the brand says the mascara does there is something all mascara does. All mascara is meant to make your lashes darker and more noticeable. Other things a mascara does is specific to that mascara.

What formulations does it come in?

No matter the different things mascara can do they all have the same base formula. Some are thinner than others. And some are thicker than others.

What type(s) of packaging does it come in?

All mascaras come in the same type of plastic tube that has a wand with a spoolie on the end. Different brands design the spoolies different for each mascara.

That is all for the eye products! You can read my other product posts face, and lips for details about those. This is the 4th post in my Beauty Basics series. The first two are about Makeup Lingo, which you can read here, and Types of Makeup Packaging, which you can read here.

Thanks so much for reading this post! I hope you enjoyed it! Please leave a like if you did, it's much appreciated!

If you have any questions or concerns please feel free to message me or leave them in the comments below.

Disclaimer: I AM NOT a professional makeup artist. You could say I am a self taught makeup artist as I have taught myself a lot through trial and error and playing with makeup. I have researched a lot of things on makeup over the past few years. I’m not claiming to know everything but I think I’ve got the basics down and want to make learning them easier for anyone just starting to get into makeup. I am not a newbie anymore but I’m not makeup vet either.

Photo Credit: Photo taken by me with a Canon EOS Rebel T5 with an 18-55mm lens and edited by me in Photoshop.

**This post was not sponsored**

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